| TEIM32 |
Industrial Marketing , 6 ECTS credits.
/Industriell marknadsföring/
For:
I
Ii
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Prel. scheduled
hours: 44
Rec. self-study hours: 116
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Area of Education: Technology
Main field of studies: Industrial Engineering and Management
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Advancement level
(G1, G2, A): G2
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Aim:
After completing the course a student should be able to:
- Describe and apply central models and methods in marketing with a focus on industrial marketing and service marketing.
- Perform a systematic analysis of a company, its product portfolio, and its environment from a marketing perspective, as well as understanding the impact of a new product/technology on the surrounding society.
- Apply relevant methods and tools in order to prepare a marketing plan, with a focus on market strategy aspects, in order to develop and launch a new product.
- Communicate marketing analyses and synthesized market information with a focus on market strategy aspects.
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Prerequisites: (valid for students admitted to programmes within which the course is offered)
Basic course in industrial engineering
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding.
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Supplementary courses:
Industrial Market Research, Industrial Market and Technology Strategies, International Business, Industrial service development and Industrial sales
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Organisation:
The course consists of lectures, seminars, and assignment, as well as a larger project.
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Course contents:
Course content includes (among other things): Developing and launching new products, Market orientation, Environmental scanning, Market analyses, Diffusion of innovations and technology, Differentiation, Business strategy, Segmentation, Targeting, Positioning, Market channels, Pricing, Sustainable marketing, Service marketing, Value, Relationships, Value propositions.
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Course literature:
Kotler, Armstrong and Parment, "Principles of marketing - Swedish edition"
or
Pearson, "Marknadsföring - Teori, strategi och praktik" (latest edition)
+ 3 articles about service marketing
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Examination: |
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Written examination
Project assignment
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3 ECTS
3 ECTS
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The final grade is based on a synthesis of the different examination parts. |
Course language is Swedish.
Department offering the course: IEI.
Director of Studies: Johan Holtström
Examiner: Daniel Kindström
Link to the course homepage at the department
Course Syllabus in Swedish
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