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COURSE CATEGORY Single Subject Course MAIN FIELD OF STUDY Business administration - FÖA SUBJECT AREA Business – FE1 |
COURSE CODE | 723G46 |
- demonstrate advanced knowledge of business administration models and
business administration theories
- apply the acquired knowledge to current problems in marketing management
- critically analyse economic conditions and development tendencies
- independently plan and carry out a scientific work
- critically review and discuss scientific work
Behaviour 7,5 credits, introduces students to marketing and consumer
behavior. Central in the course is the process and activities consumers
engage in when acting on today´s markets e.g., selecting, purchasing,
using, evaluating, and disposing products and services. At the core of
consumer behavior is the study of how the world is influenced by the
actions of marketers and the understanding of the wider role of consumers,
consumption culture and consumerism in today’s world.
The second part, Service Management and Marketing 7,5 credits, introduces
students to service management and marketing. The focus of the course
concerns how firms can co-create value with their customers to provide
unique customer experiences. In addition the course covers topics such as
new service development, service quality, service recovery and the use of
different market channels. The core of service is the interaction between
customers, employees and the service scape and the different roles that
both customers and employees can adopt.
The last part of the course consists of the preparation and completion of a
bachelor thesis, 15 credits.
or in the form of project work within the framework of the teaching, or in
both these forms. The thesis is presented and defended at a seminar. The
examination also includes critical review of another essay and active
participation in the entire seminar series. Detailed information about the examination can be found in the course’s study guide
Students failing an exam covering either the entire course or part of the course two times are entitled to have a new examiner appointed for the reexamination.
Students who have passed an examination may not retake it in order to improve their grades.
Business Administration 1, 30 ECTS credits, with the grade
‘passed’ and Business Administration 2, 30 ECTS credits, with
at least 22,5 ECTS credits passed including a course research
methods of 7 credit, or equivalent.
Documented knowledge of English equivalent to Engelska B/Engelska 6: internationally recognized test, e.g. TOEFL (minimum scores: Paper based 575 + TWE-score 4.5, and internet based 90), IELTS, academic (minimum score Overall band 6.5 and no band under 5.5), or equivalent.
The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.
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