TEIM06	Basic Marketing, ECTS-points /GRUNDLÄGGANDE MARKNADSFÖRING/ Advancement level: C
	Aim: The course gives an introduction to marketing and the marketing process especially in the industrial company. It will provide the students with a basic understanding of marketing in theory and practice. They will also be able to solve simple problems related to marketing and work out marketing activities. Prerequisites: TEIE08 Basic Course in Industrial Economics or TEIE09 Financial Control Systems Course content: The content is focused on how the selling company should act on the market and especially towards its customers. Aspects discussed in the course are, among others: - the market environment - actors and forces - buyer behaviour - market segmentation and product positioning - the offering (products, price etc.) and its design - market communication and marketing channels The course consists of three parts: consumer marketing, industrial marketing and service marketing. In each part the basic theories are presented and practical examples in form of cases are discussed. Course literature: (With reservation for changes) Kotler, P.: Marketing Management - Analysis, Planning and Control, 1994 Hammarkvist, K-O, et al: Marknadsföring för konkurrenskraft, 1982
TEN 1	Written examination

Course language is Swedish.