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| TEIM82 | International Business, 5 p (sw) /Internationellt företagande/ Advancement level: D | |
| Aim: To provide knowledge of and insight into strategy, organisation and planning problems for international companies. To provide understanding of the relationship between the internationalization process of the firm and the society's economical and social structure. To provide knowledge of the marketing problems that Swedish companies face on foreign markets.Prerequisites: TEIE04 Strategic Planning TEIE79 Economics TEIM06 Basic Marketing TEIO35 Industrial OrganizationCourse organization: During period three, lectures (also visiting lectures from industry), seminars and two cases. During period four a seminar project in groups of four students.Course content: The internationalization process of the firm, Export diagnosis, Choice of market channels, Entry strategies for international markets, International trade and foreign investments, Multinational enterprises, Political and commercial risks, Cross-border payments and transfer of capital, Foreign currency management, Organising for international business, Project marketing Countertrade, International business negotiations, Intercultural communicationCourse literature: Will be announced later. | ||
| Written examination and two cases. Seminar project including oral and written reports, which are marked and weighed together with the written examination. | ||
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