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| TEIM25 | Industrial Marketing Strategies, 4,5 p (sw) /Industriella marknadsstrategier/ Advancement level: D | |
| Aim: The overall aim of the course is to give the students knowledge about the strategic development of the industrial company, especially regarding competetive strategies and management of technology, but also about the role of internal processes in this development.The students should - understand and be able to apply theories and models on competitive strategies and technology management - understand the relation between competetiveness and technology management - understand how strategies are formed and the role of internal processes in this development - be able to accomplish and present theoretical and empirical studies - be able to evaluate theories and models in a critical wayPrerequisites: TEIM06 Basic Marketing TEIM21 Industrial Market Research TEIE79 Economics Course organization: The course is based on lectures and seminars in which theories and models are presented and discussed. The theories and models are also applied on a real case. Course content: The course is focused on competitive strategies and technology management from a management perspective. In the area of competitive strategies different aspects on how a company can act on the market will be discussed, from competition to cooperation. This will be related to the area of technology management, which focuses on theories and practices regarding the development and diffusion of innovations and the R&D function. Furthermore, to gain a more complete understanding the overall process of strategic change will be paid attention to, and especially the role of the internal processes.Course literature: Will be announced later.Assessment: | ||
| Oral examination on the literature at the end of part one of the course Written and oral presentation of the literature studis (part one of the course) and the case in the second part of the course | ||
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