TEIM82 | International Business, ECTS-points /INTERNATIONELLT FÖRETAGANDE/ Advancement level: D | |
Aim: To provide knowledge of and insight into strategy, organisation and planning problems for international companies. To provide understanding of the relationship between the internationalization process of the firm and the society's economical and social structure. To provide knowledge of the marketing problems that Swedish companies face on foreign markets.Prerequisites: TEIE04 Strategic Planning TEIE79 Economics TEIM06 Basic Marketing Course organization: During period three, lectures (also visiting lectures from industry), seminars and two cases. During period four a seminar project in groups of four students.Course content: The internationalization process of the firm Export diagnosis Choice of market channels/entry modes Entry strategies for international markets International trade and foreign investments Multinational enterprises Political and commercial risks Cross-border payments and transfer of capital Foreign currency management Organising for international business Systems selling and project marketing Countertrade and international cooperation The European Union (EU) and Eastern Europe International business negotiations Intercultural communicationCourse literature: Will be decided later by course leader TEN1 |