| TNM069 |
Graphics Design and Communication, 6 ECTS credits.
/Grafisk design och kommunikation/
For:
MT
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Prel. scheduled
hours: 42
Rec. self-study hours: 118
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Area of Education: Technology
Main field of studies: Media Technology
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Advancement level
(G1, G2, A): A
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Aim:
The course aims to deepen the understanding of the design process in printed and digital media, and the importance of targeted personalized communications. The student should after the course:
- Understand the process in the preparation of printed matter
- Understand the importance of target group adapted communication
- Know how target groups are defined
- Have knowledge of brand communication
- Be able to produce communication materials for a given brand towards a given target group for print or other media.
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Prerequisites: (valid for students admitted to programmes within which the course is offered)
Communications & User Interfaces
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding.
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Organisation:
The course comprises of lectures, lessons, laborations, workshops and one assignment as a project where to produce material for market communication.
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Course contents:
Communication in marketing. Visual communications; image communications, graphic design; layout, graphic profiles. Color themes are taken up from different perspectives, e.g., the significance of color symbols in communication.
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Course literature:
To be presented before start of course.
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Examination: |
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Optional written examination for higher final grade
Laboratory work
Hand-in assignments, for grade 3 or 4
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0 ECTS
1,5 ECTS
4,5 ECTS
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Course language is English.
Department offering the course: ITN.
Director of Studies: Camilla Forsell
Examiner: Cory Robinson
Link to the course homepage at the department
Course Syllabus in Swedish
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