| TEIE72 |
Corporate Strategies, 6 ECTS credits.
/Affärsstrategier/
For:
DPU
EM
I
Ii
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Prel. scheduled
hours: 34
Rec. self-study hours: 126
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Area of Education: Technology
Main field of studies: Industrial Engineering and Management
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Advancement level
(G1, G2, A): A
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Aim:
The course aims to give a holistic view of the company and its corporate
and business strategies. After the course the students should be able
to:
- Explain and compare different strategic perspectives.
- Analyse strategic choices made by different companies from a growth
and profitability viewpoint.
- Reflect over consequences and effects of different strategic choices.
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Prerequisites: (valid for students admitted to programmes within which the course is offered)
Industrial engineering and management, industrial organization, economic anlaysis, operations management and marketing.
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding.
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Organisation:
The course comprises lectures and one compulsory case study. It is necessary to be present and take an active part in the case study, which includes a written report.
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Course contents:
Corporate and business unit strategies. The company and the annual report. Strategic planning, meaning and concepts. Alternative strategies and experiences from leading companies. A case study of a large international company.
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Course literature:
Bob DeWit and Ron Meyer: "Strategy - Process, Content, Context", latest edition
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Examination: |
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Written report
Written examination
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4 ECTS
2 ECTS
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Course language is Swedish.
Department offering the course: IEI.
Director of Studies: Johan Holtström
Examiner: Staffan Brege
Link to the course homepage at the department
Course Syllabus in Swedish
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