| TEIM07 |
Industrial Market Research, 6 ECTS credits.
/Industriell marknadsanalys/
For:
I
Ii
|
| |
Prel. scheduled
hours: 49
Rec. self-study hours: 111
|
| |
Area of Education: Technology
Main field of studies: Industrial Engineering and Management
|
| |
Advancement level
(G1, G2, A): A
|
|
Aim:
The aim of this course is to develop the students' ability to define, analyse and solve various marketing-decision problems. The focus is on quantitative methods in marketing research, especially multivariate techniques such as factor analysis and multiple regression analysis.
|
|
Prerequisites: (valid for students admitted to programmes within which the course is offered)
Basic Marketing, Mathematical Statistics
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding.
|
|
Supplementary courses:
Industrial Market and Technology Strategies, Multivariate Statistical Methods
|
|
Organisation:
The course contains lectures, laboratory lessons and one project.
|
|
Course contents:
Analysis of decision problems in marketing. Methodology in marketing research. Ethical problems in marketing research. Developing a frame of reference. Basic data description and analysis. Multivariate analysis of survey data
|
|
Course literature:
Lekvall, Per, & Clas Wahlbin, Information för marknadsföringsbeslut, IHM förlag. Laboratory instructions
|
|
Examination: |
|
Written examination
Project work
|
3 ECTS
3 ECTS
|
| |
|
|
Course language is Swedish.
Department offering the course: IEI.
Director of Studies: Johan Holtström
Examiner: Roland Sjöström
Link to the course homepage at the department
Course Syllabus in Swedish
|