| TEIM04 |
Industrial Market and Technology Strategies, 12 ECTS credits.
/Industriella marknads- och teknikstrategier/
For:
DPU
I
Ii
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Prel. scheduled
hours: 96
Rec. self-study hours: 224
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Area of Education: Technology
Main field of studies: Industrial Engineering and Management
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Advancement level
(G1, G2, A): A
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Aim:
The student should be able to take part in the development and revision of market and technology strategies in industrial companies. The student should:
- Describe, compare and utilize theories and models of market and technology strategies regarding content and processes and also of models for strategic development and change.
- Be knowledgeable of the phases of market development and in what ways old and new technology are implemented both in developing and mature markets.
- Apply the theories and models in a strategic revision of a company
- Develop a skill in oral presentations and in writing project reports
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Prerequisites: (valid for students admitted to programmes within which the course is offered)
Industrial Economics, Continuation course in Mathematics statistics, Industrail Marketing, Industrial Market Analysis
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding.
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Organisation:
The course is organized around a number of lectures, seminars and a project assignment.There will also be a small number of guest lectures by experienced practioners.
The course runs over the entire autumn semester.
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Course contents:
Competition and competitive strategies, cooperative strategies, strategic networks, relationship marketing, service marketing, technology and market development, the innovation cycle, factors that support and obstruct market and technology strategies, how to develop early customer relations, the importance of standards, routines and norms.
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Course literature:
Melissa A. Schilling, Strategic Management of Technological Innovation (McGraw). Geoffrey A. Moore, Inside the Tornado (Harper B).
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Examination: |
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Project work
Oral examination
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6 ECTS
6 ECTS
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Course language is Swedish.
Department offering the course: IEI.
Director of Studies: Johan Holtström
Examiner: Roland Sjöström
Link to the course homepage at the department
Course Syllabus in Swedish
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