| TEIM06 | Basic Marketing, 4,5 ECTS credits. /Grundläggande marknadsföring/ |
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Prel. scheduled
hours: 54 |
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Area of Education: Technology Subject area: Industrial Economics |
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| Advancement level
(A-D): C
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| Aim: The course gives an introduction to marketing and the marketing process especially in the industrial company. It will provide the students with a basic understanding of marketing in theory and practice. They will also be able to solve simple problems related to marketing and work out marketing activities. |
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| Prerequisites: (valid for students admitted to programmes within which the course is offered) TEIE13 Financial Control Systems Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding. |
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| Supplementary courses: TEIM23 Industrial Market Research,TEIM45 Industrial Market and Technology Strategies, TEIM85 International Business |
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| Organisation: The course is based on lectures and seminars. Cases that are solved and discussed in groups are an important part of the seminars. This part is guided by a tutor. The cases are also part of the examination. |
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| Course contents: The content is focused on how the selling company should act on the market and especially towards its customers. Aspects discussed in the course are, among others: - the market environment - actors and forces - buyer behaviour - market segmentation and product positioning - the offering (products, price etc.) and its design - market communication and marketing channels. The course consists of three parts: consumer marketing, industrial marketing and service marketing. In each part the basic theories are presented and practical examples in form of cases are discussed. |
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| Course literature: Kotler, P. et al: Principles of Marketing. The European Edition, the latest version. Hammarkvist, K-O, et al: Marknadsföring för konkurrenskraft, the latest version. Collection of articles. |
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| Examination: | |||
| Written examination |
3 p |
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Course language is Swedish. Department offering the course: EKI. Director of Studies: Claes Moberg Examiner: Hossein Dadfar Link to the course homepage at the department Course Syllabus in Swedish |
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