| TEIE65 | Electronic Commerce and Business Development, 4,5 ECTS credits. /Elektronisk handel och affärsutveckling/ |
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Prel. scheduled
hours: 36 |
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Area of Education: Technology Subject area: Industrial Economics |
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| Advancement level
(A-D): D
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| Aim: The aim of the course is to give the students a strategic perspective on electronic commerce and business development. |
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| Prerequisites: (valid for students admitted to programmes within which the course is offered) Strategic planning and basic courses in marketing and logistics. Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding. |
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| Organisation: The course is built upon a series of lectures, a literature project, and studies of business cases. |
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| Course contents: Electronic commerce from a strategic perspective: The basic perspective is to view electronic commerce as a new market channel, putting the basic marketing and logistic theories into focus. The establishing of a new market channel is often a dramatic strategy development for established companies and a great possibility for newly started companies to change the competitive rules of the game. |
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| Course literature: Articles from electronic databases. |
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| Examination: | |||
| Written reports and oral exam during the course |
3 p |
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Course language is English. Department offering the course: EKI. Director of Studies: Reinhold von Essen Examiner: P-O Brehmer Link to the course homepage at the department Course Syllabus in Swedish |
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