| TEIM23 | Industrial Market Research, 4,5 ECTS credits. /Industriell marknadsanalys/ |
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Prel. scheduled
hours: 46 |
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Area of Education: Technology Subject area: Industrial Economics |
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| Advancement level
(A-D): D
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| Aim: The aim of this course is to develop the students' ability to define, analyse and solve various marketing-decision problems. The focus is on quantitative methods in marketing research, especially multivariate techniques such as factor analysis and multiple regression analysis. |
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| Prerequisites: (valid for students admitted to programmes within which the course is offered) TEIM06 Basic Marketing,TAMS15 Mathematical Statistics first course, TAMS65 Mathematical Statistics second course Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshhold requirements for progression within the programme, or corresponding. |
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| Supplementary courses: TEIM45 Industrial Market and Technology Strategies |
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| Organisation: The course contains lectures, laboratory lessons and one project. |
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| Course contents: The course content can be summarized: - analysis of decision problems in marketing - methodology in marketing research - ethical problems in marketing research - developing a frame of reference - basic data description and analysis - multivariate analysis of survey data |
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| Course literature: Lekvall, Per, & Clas Wahlbin, Information för marknadsföringsbeslut, IHM förlag, Göteborg, 2001. |
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| Examination: | |||
| Written examination |
3 p |
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Course language is Swedish. Department offering the course: EKI. Director of Studies: Claes Moberg Examiner: Roland Sjöström Link to the course homepage at the department Course Syllabus in Swedish |
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