Visa svensk kursplan

SYLLABUS

Business Administration 3 - Marketing Management, 30 ECTS Credits

COURSE CATEGORY   Single Subject Course MAIN FIELD OF STUDY   Business administration - FÖA SUBJECT AREA   Business – FE1   COURSE CODE   723G46

AIM OF THE COURSE

On completion of the course, the student should be able to: - demonstrate advanced knowledge of business administration models and business administration theories - apply the acquired knowledge to current problems in marketing management - critically analyse economic conditions and development tendencies - independently plan and carry out a scientific work - critically review and discuss scientific work

CONTENTS

This course consists of three parts. The first part, Marketing and Consumer Behaviour 7,5 credits, introduces students to marketing and consumer behavior. Central in the course is the process and activities consumers engage in when acting on today´s markets e.g., selecting, purchasing, using, evaluating, and disposing products and services. At the core of consumer behavior is the study of how the world is influenced by the actions of marketers and the understanding of the wider role of consumers, consumption culture and consumerism in today’s world. The second part, Service Management and Marketing 7,5 credits, introduces students to service management and marketing. The focus of the course concerns how firms can co-create value with their customers to provide unique customer experiences. In addition the course covers topics such as new service development, service quality, service recovery and the use of different market channels. The core of service is the interaction between customers, employees and the service scape and the different roles that both customers and employees can adopt. The last part of the course consists of the preparation and completion of a bachelor thesis, 15 credits.

TEACHING

The teaching takes the form of lectures and seminar exercises and in the last module, the essay tutoring. The students should also study independently. Language instruction: English

EXAMINATION

Examination of the two first modules is in the form of written examinations or in the form of project work within the framework of the teaching, or in both these forms. The thesis is presented and defended at a seminar. The examination also includes critical review of another essay and active participation in the entire seminar series. Detailed information about the xamination can be found in the course’s study guide. Students failing an exam covering either the entire course or part of the course two times are entitled to have a new examiner appointed for the reexamination. Students who have passed an examination may not retake it in order to improve their grades.

ADMISSION REQUIREMENTS

Business Administration 1, 30 ECTS credits, with the grade passed and Business Administration 2, 30 ECTS credits, with at least 22,5 ECTS credits passed including a course research methods of 7 credit, or equivalent. Documented knowledge of English equivalent to Engelska B/Engelska 6: internationally recognized test, e.g. TOEFL (minimum scores: Paper based 575 + TWE-score 4.5, and internet based 90+TWE-score 20), IELTS, academic (minimum score Overall band 6.5 and no band under 5.5), or equivalent.

GRADING

The course is graded on the following scale: Pass with distinction; Pass; Fail.

CERTIFICATE

Course certificate is issued by the Faculty Board on request. The Department provides a special form which should be submitted to the Student Affairs Division.

COURSE LITERATURE

The course literature is decided upon by the department in question.

OTHER INFORMATION

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.

Business Administration 3 - Marketing Management Företagsekonomi 3 mot marknadsföring   Department responsible for the course or equivalent: IEI - Department of Management and Engineering             Registrar No: 2015-00115   Course Code: 723G46           Exam codes: see Local Computer System       Subject/Subject Area : Business administration - FÖA                       Level   Education level     Subject Area Code   Field of Education   G2X   Basic level       SA   The syllabus was approved by the Board of Faculty of Arts and Science 2015-10-16