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Business Management 3, Focus on Marketing, in-depth course , 30 ECTS Credits
COURSE CATEGORY   Fristående kurs
MAIN FIELD OF STUDY   Business Administration - FÖA
  COURSE CODE   722G04
On completion of the course, the student should be able to:
- demonstrate advanced knowledge of business administration models and business administration theories
- apply the acquired knowledge to current problems
- critically analyse economic conditions and development tendencies
- independently plan and carry out a scientific work.
Service Management and Marketing, 7.5 HE credits. The student should acquire knowledge of theories and concepts for an advanced understanding of service marketing. Furthermore, the student should obtain an increased understanding of choices of strategies for efficient service marketing.

The specifics of marketing strategies and marketing viewpoints that characterise the service companies constitute the frame of the course. The emphasis is on questions that concern working with production and management in service companies. Both the contents of the service quality and the influence of customer relations on profitability are discussed in the course. In this context, the role of the employees is also emphasised.

Marketing and Distribution, 7.5 HE credits. Choice of distribution channels is a core issue for producers, as it is critical for the adoption of a profile for products and trademarks. Furthermore, choices regarding distribution are central for the cost structure of the company, as they determine retail prices and the extent of the company's financial and other commitments in the distribution chain. Equally important for retailers is proper handling of distribution decisions for securing their position in the distribution system. The course provides examples of how successful distribution systems may arise from interaction between the distribution strategies of manufacturers, distributors and retailers.

The course has its starting point in the company's trademark and product range, and will inform how different distribution decisions may strengthen or weaken the trademark. In view of intensive competition, increased client demands, increased focus on trademarks and increased product diversity, there will be a discussion of the critical choices that must be made when deciding distribution strategies. Simultaneous demands for cost minimising and brand focusing leads, e.g., to decisions about selling products through exclusive distribution channels or in forms like department stores, along with other brands. The choice of selling the products through one or several distribution channels has clear consequences for the possibilities to control the trademark and the pricing, as well as the tendency of the distribution links to invest and thereby be able to represent the trademark in a good way.

Thesis, 15 HE credits. Business Management 3 is completed with a thesis work. This comprises an independent reading part and a thesis work. The emphasis of the reading part will be adapted to the direction of the thesis.

The thesis intends to have the student develop the ability to independently formulate, process and analyse/interpret a relevant issue for the subject area with topic-specific, scientific theoretical and methodological specialisation as a starting point.
The teaching takes the form of lectures and seminar exercises. The students should also study independently.
Examination of the two first modules is in the form of a written examination at the end of each section or in the form of project work within the framework of the teaching, or in both these forms. The thesis is presented and defended at a seminar. The examination also includes critical review of another essay and active participation in the entire seminar series.

Students failing an exam covering either the entire course or part of the course two times are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Passing grade in Business Administration, basic course 30 HE credits and completed Business Administration, continuation course with at least 22.5 HE credits approved.
A grade of Pass with Credit, Pass or Fail is given for the course
Course certificate is issued by the Faculty Board on request. The Department provides a special form which should be submitted to the Student Affairs Division.
The course literature is decided upon by the department in question.
Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus.

The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.
Business Management 3, Focus on Marketing, in-depth course
Företagsekonomi 3 mot marknadsföring, fördjupningskurs
Department responsible
for the course or equivalent:
IEI - Department of Management and Engineering
Registrar No: LiU 2008/00111   Course Code: 722G04      
    Exam codes: see Local Computer System      
Subject/Subject Area : Business Administration - FÖA          
Level   Education level     Subject Area Code   Field of Education  
G2X   Basic level     FÖA   SA  
The syllabus was approved by the Board of Faculty of Arts and Science 2008-04-16